Study: Twitter Users More Likely to Buy Music

FROM APPSCOUT.COM

Record labels looking for customers should focus their efforts on the Twitter faithful, according to new data from NPD Group.

About 33 percent of Twitter users have purchased a physical CD and 34 percent have bought a digital download in the last three months, the report said. About 23 percent of non-Twitter users bought a CD and 16 percent purchased digital downloads.

Users of the micro-blogging site are also less likely to conserve their cash - people on Twitter purchased 77 percent more digital downloads than those not on the site.

"Twitter has the potential to help foster the discovery of new music, and improve targeted marketing of music to groups of highly-involved and technologically savvy consumers, but it has to be done right," Ross Crupnick, entertainment industry analyst at NPD, said in a statement. "There must be a careful balance struck between entertainment and direct conversation on one hand, and marketing on the other. Used properly Twitter has the power to entertain -- and to motivate music fans to purchase more new albums, downloads, merchandise, and concert tickets."

Twitter users are also more likely to be engaged in online music. About 41 percent listened to online radio, compared to 22 percent of all Web users. About 39 percent of Twitter fans watched music videos online, versus 25 percent of all Internet users.

NPD based its results on a survey of 4,000 adults age 13 and older.

Apple Issues Heat Advisory for iPhone 3G, 3GS

FROM GEARLOG.COM:

Whether anecdotal reports of iPhones overheating are true or not, Apple has taken them seriously enough to reveal the presence of a temperature warning screen for the iPhone 3G and 3GS.

Here's the deal: an unknown but probably very small number of iPhones have been affected by overheating, to the point that some white iPhone 3GSes have allegedly turned pink. Sascha Segan, our phone analyst, said he hasn't seen any such problems with his iPhone 3GS, however.

Apple, however, has issued what some might call a "common sense" warning: a support document that warns users not to keep the iPhone in an environment where temperatures can exceed 113 degrees Fahrenheit, including parked cars.

But Apple also warns that CPU-intensive applications, such playing music or using the GPS while in direct sunlight may also overheat the iPhone.

In that case, actually using the iPhone in temperatures over 95 degrees can also trigger the temperature warning. "Low- or high-temperature conditions might temporarily shorten battery life or cause the device to temporarily stop working properly," Apple warns.

Obviously, summer temperatures in many locations top 95 degrees.Las Vegas, for example, has forecasts topping 100 degrees for the next 10 days; Phoenix routinely climbs above 103.

So what will happen? Read on.



Apple also says that the iPhone 3G and 3GS should not be stored where the temperature can fall under -4 degrees Fahrenheit, or used in less in temperatures under 0 degrees F.

If the phone exceeds those temperatures, Apple says, the iPhone may stop charging, its display might dim, a weak cellular signal may be experienced, and the temperature warning screen on the left may also appear. Apple's support document implies that there's a temperature sensor of some sort built in to the iPhone 3G or 3G S

If that happens, Apple says, you'll need to let the iPhone cool down before you use it again, although the phone may be able to make emergency calls during that time. How long will that take? Apple doesn't say.